Flowers Hornchurch Privacy Policy

Our Commitment to Your Privacy

At Flowers Hornchurch, we value the trust you place in us when you choose our services to send or receive flowers in Hornchurch and the surrounding districts. Protecting your personal data is a paramount responsibility, and we are dedicated to handling your information with transparency, integrity, and in full compliance with the General Data Protection Regulation (GDPR). This Privacy Policy explains what personal data we collect, how we use and process it, our legal grounds for doing so, retention periods, disclosures to third-party processors, and your rights as a data subject.

Scope of This Privacy Policy

This Privacy Policy applies to all customers who place orders with Flowers Hornchurch, whether online, by telephone, or in person, for deliveries or services provided within Hornchurch and its surrounding districts. By using our services, you acknowledge that you have read and understood this policy.

What Personal Data We Collect

Flowers Hornchurch collects only the minimal personal data necessary to process your order, provide customer support, and fulfil our legal obligations. The types of personal information we may collect include:

• Contact Details: Name, delivery address, billing address, telephone number, and (if provided) email address.
• Order Information: Details of your order (including recipient’s name and delivery address), preferred delivery times, and any personalised messages.
• Payment Details: Last four digits of your card (full payment data is securely processed by our payment provider and not stored by Flowers Hornchurch).
• Communications: Correspondence you send to us, such as queries, feedback, or complaints.
• Technical Data: Information about your visit to our website, such as IP address, browser type, and cookies (where applicable and with consent).

Lawful Basis for Processing Personal Data

Under the GDPR, we must have a lawful reason to use your data. Flowers Hornchurch processes your personal data lawfully under one or more of the following bases:

• Performance of a Contract: Most information is collected and used for the purpose of fulfilling your order or providing requested services.
• Legal Obligation: We may be required to keep certain data for tax or accounting purposes in accordance with applicable laws.
• Legitimate Interests: We may process your data to improve our products and services, enhance security, prevent fraud, and communicate with you about your order, unless such interests are overridden by your rights and interests.
• Consent: In cases where we process data outside contract, legal obligation or legitimate interest (such as for optional marketing communications), we will ask for your explicit consent which can be withdrawn at any time.

How We Use Your Personal Data

Your personal data is used solely for the purposes of:

• Processing and delivering your order or service request
• Managing your account (if you have one with us)
• Communicating with you regarding your order, delivery, or customer service enquiry
• Complying with legal, tax, and regulatory obligations
• Improving our services and customer experience
• (If consent was given) Sending marketing communications relevant to our products and offers

We do not use your data for automated decision-making or profiling.

Third-Party Processors

To provide an efficient service, we may share certain parts of your personal data with trusted third-party service providers who act as processors on our behalf. These may include:

• Payment processors for secure transaction handling
• Certain IT and software providers hosting our order systems or website
• Delivery partners ensuring your flowers are delivered as requested
• Professional advisors (such as accountants) who assist with statutory obligations

All third-party processors are contractually bound to process your data only as instructed, securely, and in accordance with GDPR requirements. Flowers Hornchurch does not sell or rent your personal data to third parties.

Data Retention

Flowers Hornchurch will only retain your personal data for as long as necessary to fulfil the purposes it was collected for, including satisfying any legal, regulatory, accounting, or reporting requirements. Generally, this means we will retain:

• Order and transaction data: up to 6 years after your last order to fulfil legal and tax obligations
• Customer service communications: up to 3 years from last correspondence
• Marketing preferences (if any): Until you withdraw your consent or up to 2 years from your last engagement

After these periods your data will be securely erased or anonymised.

Your Rights Under GDPR

As a data subject in the UK and EU, you have the following rights regarding your personal data processed by Flowers Hornchurch:

• Right of Access: Request a copy of the personal data we hold about you.
• Right to Rectification: Request corrections to inaccurate or incomplete data.
• Right to Erasure ("Right to be Forgotten"): Request deletion of your data in certain circumstances.
• Right to Restrict Processing: Ask us to stop or restrict our processing of your data in specific cases.
• Right to Object: Object to our processing of your data where reliance is on legitimate interests or direct marketing.
• Right to Data Portability: Request your data in a structured, commonly used, and machine-readable format for transfer to another controller.
• Right to Withdraw Consent: Where we rely on your consent, this can be withdrawn at any time without affecting the lawfulness of prior processing.

To exercise any of these rights, please contact us using the contact details provided at the end of this document. Please note we may require you to verify your identity before responding to such requests.

Protecting Your Data

Flowers Hornchurch employs a combination of physical, technical, and organisational security measures to protect your personal data from unauthorised access, alteration, disclosure, or destruction. We regularly review these safeguards to address evolving threats and ensure the continued confidentiality, integrity, and availability of your information.

Policy Updates

This Privacy Policy may be updated periodically to reflect changes in our practices, services, or regulatory requirements. The latest version will always be available, and significant changes will be communicated to you where appropriate.

Contact Us

If you have any questions about this Privacy Policy, your data, or your rights under GDPR, please get in touch with us via the contact options found on our website or by visiting our premises in Hornchurch.